Tone of Voice

Tone of voice isn’t what we say, but how we say it. It’s the language that we use and the personality we communicate. 

The Arts Society tone of voice is a reflection of our brand and is influenced by our core values. Our tone of voice is:

  • Confident
    Clear and concise, acronym and jargon free
  • Knowledgeable
    Smart and informed
  • Inspiring
    Moving and creative
  • Welcoming
    Courteous and inclusive
  • Relevant
    Targeted and considered